Media, Communication and Advertising BA (Hons)

For anyone planning a career in the media, it’s best to be well prepared for the fast-moving world you are joining. Studying Media, Communication and Advertising at Winchester provides you with a deep understanding of how global media works and the impact of new digital technologies, but it also offers opportunities to develop professional skills in campaign management, branding and copywriting. Year 1 is foundational and introduces the academic study of media. You develop core skills and understanding in the use of media across a variety of contexts with a special focus on the impact of digital technologies as new and old media converge. In Year 2, you take two core modules in theory and research methodologies with other media and communication students. You also take specialist modules in advertising, branding and copywriting, and are able to tailor your learning by choosing from a range of optional modules. The Work Placement module gives you the chance to gain real-world experience and further hone your graduate exit strategy. In the final year, you gain experience in how to harness social media for branding and advertising. You study a topic of your choice in-depth for your Extended Independent Study, and tailor your learning by choosing from a variety of optional modules based upon staff expertise in research or industry practice. More details: https://www.winchester.ac.uk/study/undergraduate/Courses/BA-Hons-Media-Communication-and-Advertising-2024/