Bachelor's Degree in Marketing

Marketing involves the development of products — including pricing, promotion and distribution — while creating and delivering exceptional value by fulfilling customer needs. At K-State, the marketing program provides students with the insight to identify marketing opportunities, develop appropriate strategies and put them into action. Students draw from psychology, sociology, economics and other areas to better understand the needs and motivations of customers. More details: https://www.k-state.edu/academics/majors-programs/marketing-degree/