Global Management (Digital Audience Strategy), MGM

The MGM degree program with a concentration in digital audience strategy is designed for students who are interested in augmenting their digital skills in the areas of marketing, design and product development to complement a strong core of global leadership and management skills. Offered in collaboration with the Walter Cronkite School of Journalism and Mass Communication, this program enables students to combine digital expertise with the global management skills found in graduates of the traditional Master of Global Management program. The research approaches used to identify and reach target audiences through digital audience strategy include traditional and emerging methods, such as real-time website and social media audience analysis, social network analysis, search engine optimization analysis, surveys, focus groups and competitive analysis. Graduates master a range of methods to inform strategy for specific outcomes. More details: https://degrees.apps.asu.edu/masters-phd/major/ASU00/TBGMDASMGM/global-management-digital-audience-strategy-mgm