Marketing, PhD

Each doctoral student in the PhD program in business administration with a concentration in marketing receives a comprehensive, broad-based education in marketing concepts and research techniques. All students complete a core curriculum yet tailor their work to achieve personal goals. Furthermore, students have the ability to specialize in one of three research domains: consumer behavior quantitative marketing models service strategy Students do not need to declare a specialization during the application process but, if known, applicants can indicate their intended specialized direction of study. It is expected that by the end of their first year, students will commit to one of these three domains. More details: https://degrees.apps.asu.edu/masters-phd/major/ASU00/BAMARKPHD/marketing-phd