Strategic Communication, MA

Students in the MA program in strategic communication gain the media skills, techniques, critical thinking skills and leadership capacity to advance careers across media and communication in agencies, sports, corporations, government agencies and nonprofit organizations. Students develop the ability to strategically address communication challenges through courses in strategy development, research methods, content creation, crisis communication, ethics, campaign planning and others; courses in communication management, leadership, project management and finance help learners become leaders. Students begin their experience by developing foundations in communication history, theory and ethics. An emphasis on content creation prepares students to produce both traditional public relations campaigns, persuasive writing and media relations plans, as well as innovative strategic content including client-video storytelling and digital content hubs. Then, via the school's teaching hospital model, students receive immersive, hands-on training in advanced tools, progressive techniques, and real client work across a faculty-led, student-run agency. More details: https://degrees.apps.asu.edu/masters-phd/major/ASU00/CSSTRCOMMA/strategic-communication-ma