International Business with Marketing (Top-up) BA (Hons)

Marketing is at the heart of any international organisation and plays a central role in influencing consumer behaviour. You explore the fundamental values that connect people, brands, and stakeholders, looking at a range of areas such as digital marketing, brand awareness and strategic marketing. Join a community of learners from over 100 different countries to develop your management knowledge in a cross-cultural context. The emphasis is on you taking control of your own learning, advancing you as a business thinker and decision maker through workshop-based, interactive and developmental activities. Top five reasons to study international business management top-up with marketing with us: Real-world experience: our final-year students run Teesside Marketing Clinic offering tailored real-world consultancy services to small businesses, social enterprises, sole traders and start-ups in the Tees Valley area. Industry input: we work with brands including Coca-Cola, Apple, Virgin Money, Volvo, and Microsoft, to give you experience of working with global organisations. Entrepreneurial opportunities: our students have created 500 new business start-ups through Launchpad and Microbiz – a start-up community who provide support and advice for students looking to start a new business venture. United Nations’ PRME initiative – we’re a proud signatory of the United Nations’ Principles for Responsible Management Education (PRME) initiative, which aims to globally raise the profile of sustainability and responsible leadership to equip current and future leaders with the skills to deliver positive change for business and society. International community – benefit from Teesside University Business School’s great international community to develop your management knowledge in a cross-cultural context. More details: https://www.tees.ac.uk/undergraduate_courses/marketing_&_events/ba_(hons)_international_business_with_marketing_(top-up).cfm