Marketing BSc (Hons)

At the heart of any organisation, marketing is the process of understanding consumer journeys, and building and maintaining relationships with them. You explore the fundamental values that connect people, brands, and stakeholders, looking at a range of areas such as digital marketing, brand management and strategic planning. You work on live projects with local SMEs and national brands, giving you knowledge and experience of working in a real-world marketing department. You examine key milestones in the customer journey, focusing on the strategy behind what you say, how you say it and where you say it. This diverse, strategic and creative discipline attracts students from a range of subjects, including business, design, English, media, psychology and sociology. Through our connections with industry, we ensure that you are familiar with the latest trends and impact of digital and AI on business and society. More details: https://www.tees.ac.uk/undergraduate_courses/marketing_&_events/bsc_(hons)_marketing.cfm