Bachelor of Business Administration (Honours) - Marketing (Optional Co-op)

Program Description There are countless reasons to study business administration in university. Having a fundamental understanding of business will provide you with the necessary skills needed to succeed in life and is a great investment to your future career. Plus the journey along the way can be quite fun! Here’s some reasons why you should consider studying business administration. In today’s competitive workforce, most jobs require a minimum of a bachelor’s degree from an accredited university. A business degree, however, provides you with a specific skill sets array needed to ensure you get the career of your dreams. A business degree will help improve and perfect your communication, presentation, and written skills, as well as your critical and creative thinking skills. Plus, a four-year business degree will help your personal development – you will learn how to deal with ethical issues, how to interact with others and demonstrate sensitivity, how to exercise leadership and work as a team, but also how to adapt to uncertainty. Essentially, a business administration degree is a perfect resume-building degree! Plus, the degree is transferrable and is considered an asset in almost any field. A minor in marketing offers students an opportunity to combine their business skills and creativity. Students cover general and advanced marketing concepts, and courses investigate how these concepts are used in various businesses and markets.