Digital Marketing with Co-op

This program emphasizes marketing, advertising, and campaign management, utilizing the PPC marketing model, social media networks, and research to develop effective strategies. Students will start with foundational concepts in marketing and branding before progressing to more technical aspects. The curriculum includes a comprehensive study of search engine optimization (SEO) and its role in driving organic search traffic, teaching students how to optimize webpages for improved search engine rankings. Additionally, students will learn to create optimized websites and grasp key web design concepts to enhance their online presence. Market research strategies, including the use of analytics tools, are also covered. The latter part of the program focuses on advanced topics such as PPC marketing, effective copywriting, and campaign management strategies.