Graduate Certificate in Advertising - Media Management

Humber’s Advertising Media Management graduate certificate program gives you the knowledge and skills to effectively research and analyze both the marketplace and a target audience, and subsequently develop the best and most creative media solutions that meet a client or company’s advertising goals. Throughout the program, you will learn how to translate marketing objectives into focused media campaigns, assess the strengths and weaknesses of different media types, analyze media data and determine how best to sell advertising time/space for both traditional (TV, radio, outdoor media, print) and emerging (all things digital) platforms. Upon graduation, you will have learned how to speak knowledgeably and persuasively in a media environment and how to negotiate as buyers and sellers of media time and space. Through the enhancement of your client and customer communications skills, you will gain the ability to focus on the needs of an organization, build lasting relationships across the industry and add tremendous value to the companies you work with. Finally, you will build your technology skillset through the use of industry-specific research databases and software throughout your studies.