About the Course
The global sports, entertainment and events industry is a multibillion-dollar sector that is dynamically evolving. As audiences seek more engaging and immersive experiences, demand for live and virtual events is driving innovation across the industry. At the same time, brand sponsorships and experiential marketing are transforming how people connect with events and entertainment. This eight-month graduate certificate program offers a comprehensive introduction to this dynamic field. You’ll explore the interconnected roles of event properties, marketing agencies and brand sponsors, and learn how to apply strategic marketing and brand management principles to create impactful event experiences and experiential marketing campaigns.
View from here →Admission & Additional Information
Admission Requirements:
CGPA 2.5 or 50% more
Additional Information:
- Intake: January, September
- Language: English
- Scholarship: Yes
Institution Information
Seneca College
Location: 1750 Finch Avenue East Toronto, Ontario, Canada M2J 2X5
Country: Canada
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