Bachelor of Arts ( Business Communication )
About the Course
The Bachelor of Arts in Business Communication (BABC) is an interdisciplinary program that will develop your knowledge of media, cultural studies and business alongside theoretical and practical skills. The communication methods learnt and media training students get throughout this course are relevant to careers in professional writing, journalism, public relations, communications, and advertising. Graduates of the BABC program will be able to: Use communication theories to assess basic issues in cultural contexts Critique communication media influence on audience perceptions of issues, events, products and services. Evaluate the effectiveness and integration of all types of media and communications. Demonstrate communication-oriented research and information seeking strategies. Create ethically and legally sound content for a variety of forms of media and markets. Integrate media and content to communicate persuasively to specific audiences. Apply communication methods to business problems and contexts. Demonstrate critical thinking and reflection skills in course deliverables. Work productively in a collaborative environment.
Admission & Additional Information
Admission Requirements:
50 % and Above or 2.6 CGPA
Additional Information:
- Intake: January, April, July, October
- Language: English
- Scholarship: 25 % scholarship
Affiliated University
University Canada West
University Canada West is a private university located in canada. University Canada West is an innovative business and technology-oriented institution located in the heart of vibrant Vancouver. Established in 2004, UCW offers a range of career-focused programs including the Bachelor of Commerce, Bachelor of Arts in Business Communication, Associate of Arts and Master of Business Administration. Courses are offered at our two downtown Vancouver campuses and online too. Offering courses online brings flexibility to education, allowing those who may not have otherwise had the opportunity to gain respected qualifications. MISSION UCW is an innovative business and technology-oriented, teaching-focused institution in Canada, offering applied undergraduate and graduate degrees for domestic and international students. The university is a dynamic and growing institution defined by its close connections to the business community and a commitment to outstanding student services. GOALS To exemplify a contemporary Canadian university. To be relevant, accessible, and innovative. To offer career-focused courses to transform students into leadership-ready graduates. To provide exceptional service and support to students whether they study with us online or on campus. To offer flexibility to make education more accessible to those eager to progress both academically and professionally. To foster a diverse and challenging learning environment focused on practical application of knowledge and building competencies for scholarship, leadership, and responsible citizenship in a global context.
Institution Information
University Canada West main campus
Location: UCW offers three undergraduate degree programs. These include two bachelor degree programs and the Associate of Arts program.
Country: Canada