Advertising and Public Relations Management MSc

De Montfort University’s (DMU) MSc in Advanced Clinical Practice offers a curriculum aligned to Health Education England’s Multi- Professional Framework for Advancing Practice (NHS England, 2017). Focusing on a management approach within advertising and PR, this course aims to enhance your understanding of the discipline and develop your managerial skills. You will gain knowledge and expertise in topics such as advertising strategy, consumer futures, corporate and brand PR, media planning, budgeting and control, with emphasis on how marketing communications activities interact with other functional areas within organizations and a wider range of stakeholders. The course is focused on two important areas of marketing communications and encourages the development of critical and analytical skills in all key areas of advertising and public relations. Through exposure to the wider business environment, you can also gain a rounded and thoroughly integrated view of the advertising and public relations functions.