MSc Digital Marketing

Solent's exciting, challenging, practice-orientated MSc Digital Marketing programme will develop your strategic and creative skills, equipping you for a dynamic career in, or related to, the rapidly expanding digital marketing sector - especially as it increasingly operates in online spaces where innovation is key. The course is designed to give students the latest knowledge and skills to become experts within the growing sphere of online marketing communications and management. It will enable you to understand the many facets of consumer behaviour, helping to answer this critical question: "What drives us to act in the ways we do as consumers?" It will also enable you to formulate complex digital marketing strategies and create effective digital campaigns for a variety of brands and organisations.